William Hill is a venerable sports betting brand with a reputation for offering large betting limits, compelling bonuses and a great user experience. The company was founded in London in 1934 and built up the UK’s largest chain of betting shops before launching the William Hill online sportsbook. It is now owned by 888 Holdings, one of the world’s largest online gambling companies. William Hill has a remote gaming license from the Malta Gaming Authority, and it has been operating as one of Canada's top betting sites for many years, and could be one of the best sites for Ontario sports betting. This William Hill sportsbook review focuses on the bonuses available to Canadian customers, how to sign up for an account, deposit and withdrawal methods, sports covered, betting options,and much more.

The William Hill sportsbook makes a great option for Canadian bettors. It offers a large CAD welcome bonus, convenient deposits and withdrawals via Instadebit, and excellent coverage of popular sports such as hockey, lacrosse, basketball, football, soccer, baseball, golf and tennis. You will also benefit from 24/7 customer support, some of the world’s highest betting limits, ongoing promotions, impeccable security and reliable payouts. We highly recommend signing up for a William Hill account.

A bookmaker named William Hill founded the eponymous business in London back in the 1930s. It initially took bets on horse racing before branching out into other sports. Over the years, William Hill increased its estate of betting shops and eventually emerged as the market leader in the UK. Meanwhile, it launched an operation in Nevada and became the market leader in the Silver State too.

The William Hill online sportsbook was launched several decades ago, and it added a William Hill mobile app further down the line. The company also snapped up brands such as Mr Green Sportsbook and Redbet while embarking upon an international expansion drive. Canada is a key market, and it has operated in the country for several years via its remote gaming license.

William Hill expanded out of Nevada and across the United States after a federal sports wagering ban, PASPA, was overturned in 2018. It established itself as one of the top US online sportsbooks, with one of the best US mobile sports betting apps, and that inspired Caesars Entertainment to purchase the business for £2.7 billion. Caesars rebranded the William Hill sportsbook app as Caesars Sportsbook in the United States, and then set about finding a buyer for William Hill’s non-US operations. In September 2021, 888 Holdings agreed to buy it for £2.2 billion. That made it the UK’s third largest gambling operator, and a major player in Canada, Italy, Sweden, Spain and the Netherlands. The same group now owns William Hill Canada, 888 Canada Sportsbook and Mr Green Canada Sportsbook, making it a leading operator in the country.

William Hill offers Canadian customers up to $250 in free bets as an incentive for registering. You need to deposit between $20 and $100 and wager it at odds of 1.50 (1/2 or -200) or greater to qualify. You will then receive 50% of your deposit amount as a free bet. This free bet must be rolled over once, and any winnings you earn can be withdrawn.

You can then claim a further $200 in bonus credit as part of this William Hill bonus for new customers. You must make 12 bets worth $25 apiece at odds of at least 1.50. You will then be rewarded with four $50 free bets. Essentially you receive a $50 free bet for every three $25 qualifying bets you make. This is a convoluted free bet William Hill bonus offer, but it essentially means you can unlock a maximum of $250 in bonus credit for risking $400 of your own money.

There is a specific promo code required (CAN250) to unlock this William Hill welcome offer. Type it in when prompted while signing up for a William Hill account to claim your William Hill bonus funds.

The William Hill sportsbook bonus is essentially a 60% welcome offer worth up to $250. It was offering a larger bonus in the United States before the Caesars takeover, and new owner 888 has a history of offering large bonuses, so William Hill promo codes and bonuses could become more lucrative for Canadian customers in future. There are also ongoing William Hill promo code offers for existing customers.

It is quick and easy to sign up for a William Hill account. Click the link provided on this page to visit the site and click “Join.” You will be asked to provide your title, name, date of birth, email address, phone number and address. You can then choose a username, password and security question and answer, and decide if you want to set a deposit limit. Enter your promo code to claim the William Hill sportsbook bonus and click to complete the process. You will need to upload a scan of official photo ID and proof of address to verify your William Hill sportsbooks account.

William Hill is one of the best sports betting sites Canada has at its disposal. It covers the most popular sports in Canada very comprehensively:

• Lacrosse

You will find an abundance of betting options on those sports at the William Hill betting site. It also covers lots of additional sports:

• Australian Rules
• Cricket
• Cycling
• Futsal
• Gaelic Football
• Gaelic Hurling
• Greyhounds
• Handball
• Motor Racing
• Motorbikes
• Pool
• Rugby Union
• Snooker
• Table Tennis
• Volleyball
• Water Polo

You can also bet on eSports, politics, virtual sports and novelty and entertainment markets at William Hill online sportsbook.